Risk Assessment

Risk Assessment

Hazard	Risk Before	Risk After	Control Measure
Crossing the road When crossing the road we may not be aware of the cars	3	1	Look for cars whilst crossing the road.
Falling over leads There may be a risk of falling leads whilst filming which could damage equipment.	6	4	We will make sure that the leads are taped down so we won't fall over them.
Weather  If it is raining heavily or very windy then the filming equipment could be damaged	9	6	We will try and get protective equipment for the cameras so they don't get wet.
Exploding the cake During filming we will be blowing up a cake.	10	5	We kept our distance and made sure that everyone was aware what was happening and when.
Uneven muddy ground  Where we are filming could be muddy which means we could slip.	9	7	We will find even ground so that it'll be safe to film.
Tripping over branches and roots There's a chance that we could fall over branches which could damage equipment that we're holding and ourselves	7	2	We will film away from trees so they'll be less branches and trees to fall over.
Dropping equipment There's a chance that we could drop the equipment whilst filming.	5	2	We'll take extra care when holding the camera to make sure we don't drop it.

Assessment

• what you have you done to address points from recent assessment? 

          I have looked over most of the assessment posts and added small improves here and there on              my entire Blog.

•  What are your current targets to improve?

           To Improve I need to add the research about digipaks and I need to film, edit and upload some of our music video to get a feel of what it will look and sound like. It may be useful to analyse it so I can explain what each shot is doing and how it works within the video. 

• What Do you want us to Assess next?

          I would find it helpful if any of my new research and planning posts could be assessed so I could improve them using the feedback. 

Questionnaire Results

Conventions of genres

Key Shots and Techniques

Mr Probz - Waves

Shots

Extreme long shot = 0.00 - 0.04
Extreme Long shot = 0.05 - 0.10
Close up = 0.11 - 0.11
Long shot = 0.12 - 0.14
Long shot = 0.14 - 0.16
Long shot = 0.16 - 0.17
Long shot = 0.17 - 0.19
Mid shot = 0.19 - 0.21
Mid shot = 0.21 0.22
Mid shot = 0.22 - 0.25
Long shot = 0.25 - 0.27
Long shot = 0.27 - 0.29
Close up = 0.29 - 0.32
Long shot = 0.32 - 0.35
Mid shot = 0.35 - 0.37
Close-up = 0.37 - 0.39
Mid shot = 0.39 - 0.43
Close-up = 0.43 - 0.45
Mid shot = 0.45 - 0.47
Mid shot = 0.47 - 0.48
Mid shot = 0.48 - 0.50
Long shot = 0.50 - 0.53
Long shot = 0.53 - 0.55
Long shot = 0.55 - 0.57
Mid shot = 0.57 - 0.59
Long shot = 0.59 - 1.01
Close-up = 1.01 - 1.04
Close-up = 1.04 - 1.05
Close-up = 1.05 - 1.06
Close-up = 1.06 - 1.08
Close-up = 1.08 - 1.09
Close-up = 1.09 - 1.10
Long shot = 1.10 - 1.11
Long shot = 1.11 - 1.13
Close-up = 1.13 - 1.15
Mid shot = 1.15 - 1.16
Mid shot = 1.16 - 1.18
Long shot = 1.18 - 1.19
Long shot = 1.19 - 1.20
Mid shot = 1.20 - 1.22
Mid shot = 1.22 - 1.22
Mid shot = 1.22 - 1.24
Mid shot = 1.24 - 1.27 (Flicks between two shots)
Mid shot = 1.27 - 1.29
Close-up = 1.29 - 1.32
Close-up = 1.32 - 1.39
Close-up = 1.39 - 0.41
Mid shot = 1.41 - 1.43
Close-up = 1.43 - 1.45
Mid shot = 1.45 - 1.47
Mid shot = 1.47 - 1.50
Mid shot = 1.50 - 1.53
Mid shot = 1.53 - 1.54
Mid shot = 1.54 - 1.56
Mid shot = 1.56 - 1.58
Mid shot = 1.58 - 2.00
Mid shot = 2.00 - 2.01
Mid shot = 2.01 - 2.03
Mid shot = 2.03 - 2.04
Mid shot = 2.04 - 2.06
Long shot = 2.06 - 2.08
Mid shot = 2.08 - 2.09
Mid shot = 2.09 - 2.10
Long shot = 2.10 - 2.12
Mid shot = 2.12 - 2.15
Mid shot = 2.15 - 2.17
Mid shot = 2.17 - 2.18
Mid shot = 2.18 - 2.19
Long shot = 2.19 - 2.21
Mid shot = 2.21 - 2.22
Mid shot = 2.22 - 2.24
Long shot = 2.24 - 2.26
Mid shot = 2.26 - 2.27
Close-up = 2.27 - 2.34 (Flicks between two shots)
Mid shot = 2.34 - 2.36
Mid shot = 2.36 - 2.38
Mid shot = 2.38 - 2.39
Long shot = 2.39 - 2.44
Mid shot = 2.44 - 2.46
Close-up = 2.46 - 2.47
Mid shot = 2.47 - 2.49
Mid shot = 2.49 - 2.51
Mid shot = 2.51 - 2.54
Mid shot = 2.54 - 2.56
Mid shot = 2.56 - 2.59
Mid shot = 2.59 - 3.01
Mid shot = 3.01 - 3.03
Long shot = 3.03 - 3.05
Mid shot = 3.05 - 3.08
Long shot = 3.08 - 3.09
Mid shot = 3.09 - 3.10
Mid shot = 3.10 - 3.12
Close-up = 3.12 - 3.13
Mid shot = 3.13 - 3.16
Mid shot = 3.16 - 3.17
Close-up = 3.17 - 3.20
Close-up = 3.20 - 3.22
Close-up = 3.22 - 3.26
Mid shot = 3.26 - 3.37
Close-up = 3.37 - 3.38
Long shot = 3.38 - 3.43
Long shot = 3.43 - 3.50

Techniques

Close-up- The shot is filmed closely to a person or object.This can show a face to see expression or illuminate the importance of an object.
Mid shot- This shot is filmed further than the close-up, it generally shows the upper half of a person. This can show more of the person and more of what they are wearing to give an idea of what the person is like.
long shot- This shot is filmed from a distance and generally shows a multiple people. this can demonstrate body language and interaction.
Extreme long shot- This shot if filmed from such a distance that it can contain whole buildings, the setting or environment. This can be used to show the surroundings and establish the scene of the video.

Examples from this video

In this particular music video all the close-ups were used to show the facial expressions of the main male character or the main female character. During the beach scenes there are lots of close-up focusing in the mans face to show how stressed he is since he has just washed up onto a beach. One example of where this is used is when you see the mans face covered in sand at 0.30. Other close-ups are used within the flash backs where they shows the relationships of the two characters.

The mid shots used in this are used to explain what is happening in the in the narrative. These kind of shots are perfect for this because you are able to fit a lot in a these shots but its not to far back that the audience cannot not see any movement or facial expressions. One example of this is at 0.47 where the main character is drinking out of a coconut because he has been stranded on an island and is trying to survive.

In a music video long shots can be used to show a group of people (normally dancing). This can get the audience attention because normally dance routines are eye catchy. The long shots in this music video are used to show the man and the situation he is in at that particular instance. e.g. at one point there is a long shot of the man lying down in the sand where you are able to see his entire body. This tells the audience that he has been washed up onto the beach and is now stranded. Long shot are also used to display the relationship of the man and the woman. It seems that more long shots are used when the man and woman are angry at each other. This can be linked to how their relationship is falling apart.

The use of extreme long shots are used a lot in this music video. An extreme long shot is normally used to show the setting of the video. A long shot in music video can be used as a transition from scene to scene. e.g in this music video you can see the man walking on the beach then a long shot of the sea appears, after this it cuts back to the man trying to get a coconut out of a tree. In this example a long shot was used to speed up the course of time because the only information the audience need are key parts.

Mood Board

Marketing Techniques

Analysis of lyrics

Song Time Line

Recreated Digipak

Conventions of a music video

Conventions of a music video

The main conventions of a music video are as follows:

Camera shots and movement
In a music video there are normally lots of  long shots, close ups and mid shots. maybe a extreme long shot at the beginning of the video to establish a location if the music video was based around a narrative. The main shots are typically used to put emphasis on the artists and to show there emotions. Close ups can be used to show emotions but can also used to reflect the words of the song through the the movement of the lips. The movement of the camera is normally to follow the artist/band so they are always centered in the shots to show they are the main attraction . This may be different when is comes to a narrative because the shots would be more focused on making sure that the audience can understand what is happening. The most used camera movements are pans, tilts, tracking and crane shots.

Mise en Scene
Made up of props, costumes, location, body language and facial expressions. This includes where all the props and performers will be placed in the stage/shot. The musics videos mise en scene will normally match the theme/genre of the song. In most cases of music videos the lighting is reflected my the mood of the song e.g. if the song is very sad and slow then the lighting will be very dim or bland, whereas if the song was really happy and giddy the lighting would be very bright and colorful.
An example would be Meghan Trainor - All About That Bass. In the video the main props are balloons which are commonly associated with special occasions such as a birthday so it gives the vibe of happiness. The costumes are also very bright (bright pink and baby blue) to further enhance the same vibe. The lighting is very bright to again show that the song is a happy one and to enhance the props and costumes.

Editing
The main transitions of a music video are jump cuts so you are able to easily go from one shot to the next in a fast manner. This is a good thing to do in a pop music video because most of them are very fast pace. You are able to match the pace with simple but fast and effective jump cuts. By adding in a simple jump cut allows a sudden change from one scene to the next.

Sound
Sound is mainly the vocals in a music video since the reason you make a music video is to advertise the film. Other sounds included are the actual beat or instruments used within the song. In some cases you can used sound to created a short film e.g. Michael Jackson's Thriller.
 
 

Teacher assessment - general

A Level Media Progress Check - Toby
	Assessed by		NSE - Teacher
Focus of assessment		General
Relevant assessment criteria		Planning and research evidence will be complete and detailed
Evidence of progress/ evidence of meeting criteria		A good start to your blog. You have shown some good insight to some of your research and have a good understanding of the key points. You have used web tools effectively so far.
Areas to work on next/ ideas to consider		You need to ensure you reflect on everything and continue to use web tools. Ensure all work, as mentioned on the list in 212, is uploaded onto the blog. Ensure labels can be accessed from your page. (link added)
Additional comments

Teacher assessment - analysing websites

A Level Media Progress Check - Toby
Assessed by	NSE - Teacher
Focus of assessment		Analysing websites
Relevant assessment criteria		There is excellent research into similar products and a potential target audience
Evidence of progress/ evidence of meeting criteria		Good use of a new web 2.0 tool – it makes it very interactive. I like how you have annotated key areas on the page, with some useful information.
Areas to work on next/ ideas to consider		Could you give an overview of the key conventions all music websites have and compare the similarities/differences between genres. Can you embed the annotated websites into your blog (the moderators hate links!)
Additional comments

Annotating websites

Here's an annotation of Frankmusik's website.
Here's an annotation of Lana Del Rey's website.
Here's an annotation of Imagine Dragon's website

Analysing a music video

Lily Allen Smile Music video

The music video narrative is quite clearly an illustration of what the singer lily Allen is singing about. The song is about a guy who cheats on a girl with another girl. The girl acts swiftly and tries to get her own back by setting up all these horrible and nasty things to happen to him. The man always goes back to the girl he cheated on always complaining about what has happened to him, little does he know it’s the girl that he’s speaking  to that’s setting it all up. The sound or tune is very much a juxtaposition with what’s actually going on since the video is a man being beaten up and his life getting ruined and the tune is a very happy one. At one point she say’s “I felt bad for a while but now I just smile” this shows that she felt bad at the beginning but now she doesn't care and even enjoys ripping apart his life. Most of Lilly Allens songs are about ex-boyfriends and how they ended badly and this is just like the rest of them, whether or not this is a true story is uncertain.

The genre of this piece of music is very indie and unique so to give it an easy label would be incorrect however if I had to choose one I would probably have to go with Rocksteady,  pop, reggae fusion, funk, R&B which is what it is listed as online. The song was released on July 3^rd 2006, was written by Lily Allen, Iyiola Babalola, and Darren Lewis and was directed by Sophie Muller. Soon after the video was released it was banned from MTV after school hours because it had the use of a swear word. Lily Allen addressed this issue in an interview and said “I got really offended when my single 'Smile' got banned during after-school hours from MTV in the U.K. because it had the word f*ck in it. They said, 'We don't want kids to grow up too quickly.' But then you have Paris Hilton and the Pussycat Dolls taking their clothes off and gyrating up against men, and that's acceptable. You're thinking your kids are gonna grow up quicker because they heard the word f*ck?” A DJ called DJ Ron Slomowicz commented on the video on the website about.com and criticized it saying it was “mean-spirited” and implied that if a man did this to his ex-girlfriend then he would be shown as a violent person and therefore so should a girl that does this to a boy. He ending his comment by questioning her taste in music.

For iconography, this was her first ever debut song that was actually released so not a lot of people knew her music unless they were already a fan of her samples. Before this she was given £25,000 by regal records (which was who she signed with) to create a whole album. To get some attention she created a Myspace account and started to release a few sample songs. She became extremely popular as she gained tens of thousands of fans. She made 500 vinyls and they sold for as much as £40 each. She also created two mixtapes which were also released on her Myspace page to try and gain even more fans. Before the album was released she was given better mainstream producers and top-line writers. Smile was one of the songs she was extremely happy with and claims that is the first song she ever wrote. 

 The structure of the music video is very clear as it is literally telling a story. There are a few special effects when it comes to the transition from scene to scene. There probably wasn't enough money for amazing special effects since this was her first real song and they didn't know if the song was going to do well. On the other they may not have included special effects because they weren't needed. Without lots of special effects music a video becomes very clear and keeps constancy. An example of a music video that uses special effects and creates confusion is nicki minaj’s fairly new song pill of potions.

The main shots that are used in the music video are mid shots so the audience is able to see the emotions of each character and follow the narrative. if the all the shots were long shots/extreme long shots then the audience would have no idea what is happening. Its all the smirks and smiles that the female actress does that tells the audience that she enjoys torturing him.    

In conclusion I believe the purpose of the video was fulfilled. The purpose was to demonstrate how a relationship can end in a bad way and what happens to the people after it ends. In this case it displays how a woman can take vengeance on the opposite side of the relationship. In this case the story arc was clear in the actually video and the lyrics.        

Music Video Timeline 10's-Present

Music Video Timeline 00's

Music Video Timeline 90's

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Music video Timeline 80's

Music Video Timeline 70's

The Purpose of Music

Lip Sync Practice

Teacher assessment - music timeline

A Level Media Progress Check - Toby
Assessed by	NSE - Teacher
Focus of assessment		Music timeline
Relevant assessment criteria		There is excellent research into similar products and a potential target audience
Evidence of progress/ evidence of meeting criteria		A wider range of research gathered about music during different eras.
Areas to work on next/ ideas to consider		Can you reflect on what this has taught you about audience wants/needs.
Additional comments

Teacher assessment - Andrew Goodwin

A Level Media Progress Check - Toby
	Assessed by		NSE - Teacher
Focus of assessment		Andrew Goodwin
Relevant assessment criteria		There is excellent research into similar products and a potential target audience
Evidence of progress/ evidence of meeting criteria		You have considered, at a basic level, how Goodwin’s theory is applied to specific music videos.
Areas to work on next/ ideas to consider		If you could explore a wider range of specific examples in depth, considering how this might change depending on genre. What has this taught you?
Additional comments		New web 2.0 tool – well done.