Wednesday, 24 September 2014
Teacher assessment - music timeline
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A Level Media Progress Check - Toby
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Assessed by
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NSE - Teacher
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Focus of assessment
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Music timeline
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Relevant assessment criteria
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There is excellent research into similar products
and a potential target audience
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Evidence of progress/ evidence of meeting criteria
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A wider range of research gathered about music
during different eras.
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Areas to work on next/ ideas to consider
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Can you reflect on what this has taught you about
audience wants/needs.
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Additional comments
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Teacher assessment - Andrew Goodwin
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A Level Media Progress Check - Toby
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Assessed by
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NSE - Teacher
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Focus of assessment
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Andrew Goodwin
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Relevant assessment criteria
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There is excellent research into similar products
and a potential target audience
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Evidence of progress/ evidence of meeting criteria
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You have considered, at a basic level, how
Goodwin’s theory is applied to specific music videos.
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Areas to work on next/ ideas to consider
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If you could explore a wider range of specific
examples in depth, considering how this might change depending on genre. What
has this taught you?
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Additional comments
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New web 2.0 tool – well done.
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Assessment - lip synching
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A Level Media Progress Check - Toby
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Assessed by
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NSE - Teacher
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Focus of assessment
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Lip synching practice
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Relevant assessment criteria
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There is excellent work on shotlists, layouts,
drafting, scripting or storyboarding..
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Evidence of progress/ evidence of meeting criteria
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I like have you included different versions of
your lip synching, to show you have tried it more than once.
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Areas to work on next/ ideas to consider
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If you reflected on it underneath, considering
what this teaches you about lip synching and what problems you might
encounter with your own production.
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Additional comments
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Sunday, 21 September 2014
Peer Assessment
Date - 18/09/2014
Assessed by - Lily Bosworth
Focus of assessment - What music means to me presentation
What went well - Good use of images used in order to support the choices that you made. I liked the way that you explained each of your choices because it allowed the reader to link to your choices. The use of the information picture was amazing, it allowed me to understand when it was recorded and who made the songs. Using this information made your power point very unique.
Areas to work on next/ ideas to consider - I think that you could have chose more than one song which linked to your childhood and now. Doing this would give more of an insight into your music taste and why.
Assessed by - Lily Bosworth
Focus of assessment - What music means to me presentation
What went well - Good use of images used in order to support the choices that you made. I liked the way that you explained each of your choices because it allowed the reader to link to your choices. The use of the information picture was amazing, it allowed me to understand when it was recorded and who made the songs. Using this information made your power point very unique.
Areas to work on next/ ideas to consider - I think that you could have chose more than one song which linked to your childhood and now. Doing this would give more of an insight into your music taste and why.
Thursday, 11 September 2014
Teacher assessment - what music means to me
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A Level Media Progress Check - Toby
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Assessed by
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NSE - Teacher
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Focus of assessment
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What music means to me
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Relevant assessment criteria
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There is excellent research into similar products
and a potential target audience
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Evidence of progress/ evidence of meeting criteria
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A clear look at what songs have influenced you at
different stages in your life and why.
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Areas to work on next/ ideas to consider
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If you could consider what impact this might make
on your choices in creating your own video/music star.
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Additional comments
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Teacher assessment - star analysis
A Level Media Progress Check - Toby
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2/10/2014
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Assessed by
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NSE - Teacher
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Focus of assessment
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Star Analysis
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Relevant assessment criteria
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Planning and research evidence will be complete and detailed.
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Evidence of progress/ evidence of meeting criteria
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You have examined different points of his life and considered what effect this had to his presence as a star.
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Areas to work on next/ ideas to consider
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Ensure you give clear and accurate reasons as to what changes took place and how this may have affected his status and audience following. Be clear about how he changed.
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Additional comments
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Make sure you can read all parts on the Prezi, as it is difficult to read most points.
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Wednesday, 10 September 2014
Essay on Theories
Music research and theories
One theory that has been used in countless amounts of music
videos, past and present is the Laura Mulveys male gaze theory. The concept of
the gaze is one that shows how an audience views certain people and how they
are presented. The three main ways are how men look at women, how women look at
themselves and how women look at other women. The main one that is featured in
many music videos especially in pop music videos because of the vibes they
create is how men look at women. The difference in the music videos in the past
compared to the present is that the male gaze has dramatically increased to try
and sexualise women in a lot of media like music videos or films. The iconic
Debbie Gibson who was one of the youngest singer song writers of 1988 who
specialised in pop wasn’t really sexualised in a lot of ways because her music
wasn’t presented in a way that needed gaze and if it did it wouldn’t really fit
in. This is completely different with today’s music videos and female singers
such as the pop band little mix (Perrie Edwards, Jesy Nelson, Leigh-anne
pinnock and Jade Thirlwall) where everything is over the top with sassiness and
sexualisation. How the gaze is implemented is by the use of the camera always
lingers on the curves of the female body and the events that occur to women are
presented largely in the context of a man’s reaction to these events or
movements. The camera is used in conjunction with the male gaze theory that
women can have the status of an object in certain media but this can be seen in
the same way with women when a man has the status of an object. In today’s
music videos the male gaze is used so much more now than it was in the past. In
today’s music videos it is used with men and women e.g. one direction and
little mix. It isn’t used just in the illustration of the music videos but in
the advertisement of them as well like poster of billboards.
Another theory is Andrew goodwins idea on narrative, performance
and concept videos. Andrew Goodwin puts his theory into 5 key aspects that the
audience should look out for: thought beats – see the sound, narrative and
performance, the star image, relation of visuals to songs and technical aspects
of music videos.
Thought beats or seeing the sound is covered in 3 points.
Firstly the audience should visual try and see the song/music and should listen
to every word that is being said. This way the audience get a deeper
understanding of what the song is about and the meaning behind it. The second
thing the audience should do is listen to the voice of the song. Every artist
is extremely unique and is normally the uniqueness of their voice that makes
them popular for example Yolandi visser who is a South African singer that
mostly sing alternative hip hop. Because she is so known for her unique voice
she has not only become popular in South Africa she is now a worldwide singer
and has performed at many music festivals in England. The songs alone in my
opinion could not get her to where she is now and because the music is somewhat
strange compared to normal hip hop it means that less people are interested.
The third and final point of thought beats is the audience should listen to the
mode of address of the artists. Songs can be seen as stories and the artists is
the storyteller. The music video is a communication device that helps the
audience understands the story. One artists that always sings story songs is
Lily Allen who sings alternative music and always sings about her relationships
with her ex-boyfriends. She does this because she had strong feelings for these
people and the feelings and passion gets reflected in the song and because of
this it is easy to communicate the story of the situation.
The second aspect of Andrews theory is the narrative and
performance of the music video. Because the narrative of music aren’t as clear
as films the audience only get a partial amount of what is happening and then
the audience try and piece the rest of what is happening by themselves. This is
the same way how different people see two different meanings in a book. One is
seeing it from one point of view whereas the other is seeing it from another. With
the use of narrative and performance in a music video it helps the audience
understand it better and because they understand it better it means that the
audience is able to watch the video over and over again without the loss of
interest as they can follow it with ease. This in turn creates mass amounts of
views. Sometimes it’s the uniqueness of the videos narrative and performance
that makes people watch it over and over again, one example is Billie jean by
Michael Jackson because the famous moonwalk. It is still idolized today even
though it is 30 years old people are still amazed by it. One hard thing to do
that is always implemented into a music video is the lip syncing because if the
song doesn’t lip sync it means that it is less believable and looks
unprofessional. This is something a music video needs to be.
The third aspect is the star image. It is a vital aspect to
create any kind of media such as music videos, the actually music or films. If
the audience need to know who is behind the music or at least have someone to
link that music to otherwise it is unlikely that music will become successful.
An example of a star image or in this case stars are daft punk who are well
known for their electronic sound but are also so popular because they never
show their face. This makes them very mysterious and also makes them stand out
from the crowd because they are so unusual. When this was created it was very
brand new and had never been done before. This may also be because the music
style of daft punk is also new and therefore wouldn’t have worked with other
styles. Star images have been used since the music industry began with icons
such as dean martin, Elvis and Peggy Lee.
The fourth aspect is relations of visuals to songs. There
are three ways a song can be used in conjunction with visuals. Illustration,
this is where the music video uses certain images or shots to show the meaning
of why the song has been written and what genre the song belongs to. An example
of an illustrated music video is the Tenacious D
tribute song the best song in the world. Then second way is Disjuncture. This
is where the meaning of the song is nowhere used or shown in the music video
and is ignored entirely. An example of this being used is …. . The final way is
repeatability this is where the video uses the same shots and shows the same
images. This is a very good way to promote a song as you remember it easily. An
example of this is S Club Don’t Stop Movin and most of their other songs
because is one set of dance moves repeated throughout the whole video.
The Final one is technical aspects of music videos. This is
what keeps the music together, it helps create the vibe and maintain it. This
is where you apply all the special effects and editing to a music video. The
use of mise en scene is also used in this process. The technical aspects are all the things in
the video that makes it unique and different from the rest. Lady gaga is known
for her outrages costumes; this makes her popular and makes her stand out. In
pop videos its all the quick cuts that keeps the pace going to match the beat
of the song. In conclusion music videos have changed a lot over the years,
mostly because of improvement of technology and the change in what people like.
Another way they have changes is the amount of genres have increased
dramatically and this in turn creates more genres which creates different kinds
of music videos.
Teacher assessment - production diary so far
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A Level Media Progress Check - Toby
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Assessed by
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NSE - Teacher
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Focus of assessment
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Production diary – so far
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Relevant assessment criteria
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Planning and research evidence will be complete and
detailed
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Evidence of progress/ evidence of meeting criteria
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A clear reflection on what has been completed on
a week-by-week basis.
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Areas to work on next/ ideas to consider
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You need to include information about how this
learning/skills/information/tasks will help you as you move into your
project. Using these progress check boxes will help you to develop your
production diary, considering a www/ebi option.
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Additional comments
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Feel free to include images in your production
diary, to exemplify your points.
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Teacher assessment - Britney task
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A Level Media Progress Check - Toby
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Assessed by
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NSE - Teacher
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Focus of assessment
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Britney task
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Relevant assessment criteria
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There is excellent research into similar products
and a potential target audience
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Evidence of progress/ evidence of meeting criteria
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A detailed and informative reflection,
considering the importance of the task and how this will impact your ongoing
production.
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Areas to work on next/ ideas to consider
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You need to ensure any planning for this task is
also uploaded, including shot-by-shot analysis and storyboarding.
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Additional comments
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Production Diary
Before the 6 weeks
We were given the two tasks. one was to created a short copy of the music video Britney Spear's Hit Me Baby. This allowed us to experience first hand what it was going to be like when we made our actual music video. It taught me how difficult it was going to be when I try to apply lip sync to my actual video because you have to be extremely precise. The second task we were given was to write an essay to do with the changes of today's music videos compared to older one'e. The essay taught me a lot about Andrew Goodwin and his theories on music videos. It also refreshed my memory and help me expand my knowledge on the male gaze theory e.g. the male gaze theory governs three aspects, how men look at woman, how how women and look at themselves and how women look at other women.
Week 1 - 19/09/14
When I came back from the 6 weeks I was given a ticksheet of all the work that we would be doing for the whole project. This makes it extremely easy to keep track of what work needs to be done and when needs to be done by. We were told to go back and finish any work that needed to be finished. for me it was to analyse the preliminary task of the Britney spears video and upload any work that I had already finished like my essay on Andrew goodwin.
Week 2 - 26/09/14
So I could add to my research and planing I was given tasks to expand my knowledge of the music industry. One of the tasks was to choose a star and analyse them. I chose Michael Jackson and described in my prezi how he became the king of pop, where did he start and what happened to him in the end.
Week 3 - 3/10/14
Continuing with the task we were set last week. One task was to find a variety of artists websites and analyse how they work, look, if they are are good or have major faults. By choosing Artists with different genres or styles I am able to compare them and see whats different. The three i chose was frankmusik, lana del ray and Iggy Azalea. During this task i chose to used a new website to display my work which was called A-nnotate. The website i used was really useful because i was able to annotate the screenshots.
Week 4 - 10/10/14
This week we practiced at lip syncing. I did two practices. one where I actually sung/sang (Bruno Mars - The Lazy Song) and one where I just mimed (Frankmusik - Cake). During this task I found that miming looks less realistic than actually singing however, the frankmusik song is so fast that if I tried to actually sing it it would be too difficult to keep up. I put the videos together and uploaded them to my Blog.
Week 5 - 17/10/14
This week was all about replicated a digipack. We chose Gorillaz - Demon Days. The main basis of this particular digipack are 8 images (2 pictures of each of the members of Gorillaz in with different facial expressions. We used photoshop to edit the photos. Because the images are cartoons we used the program to change the images to appear less realistic by adding an overlay/filter.
Week 6 - 24/10/14
This Week we found three songs that could be used as the main focus of our music video. The three we found were Frankmusiks - cake, Plumtrees - Scott Pilgrim and you had me at hello by a day to remember, Each of them had pros and cons which were discussed in one of the posts we made. In the end we decided that the best one to choose would be Frankmusiks - cake. Since we decided on a song we found out the genre of the song and listed its conventions.
Week 7 - 31/10/14
To find out what our target audience wanted we gave out a questionnaire to numerous amounts of people and got there feedback. We then compiled all the results into a presentation to display all of our analyst. The website we used was emaze which is a really useful and professional looking presentation tool. We were able to use the software to show our finding clearly and effectively.
Week 8 - 8/11/14
We had a few ideas on what we wanted to do with the song so we stated jot all our ideas down and brain storm for a lesson or two. We then started to storyboard using the ideas we came up with. Our strategy was to listen to the song for around and ten seconds and storyboard that section.
Week 9 - 15/11/14
The continuation of storyboarding. In our story boarding so far we have both performance and narrative. The performance side comes from the lip syncing. we had an idea to keep the lip syncing all in one location so we could easily get it done in one filming session. All our lip syncing shots are in a blacked out room with a single light shining on the main artist which makes it simple but effective and powerful. The narrative side of our music video is the idea of a relationship. Throughout the song there are flash backs of the relationship, starting out really happy and slowly the flash backs show them breaking up and falling apart. since the song uses cake as a symbol throughout the whole song we have a cake in every flash back somewhere in the scene.
Week 10 - 22/11/14
Still Story boarding. We found that we are going to have to record and storyboard at the same time because time is crucial and we only have about half the song storyboarded (song is 3:55 long). This week we are going to record all the lip syncing shot. We thought that this would be the best thing to film since the location is on school grounds.
Week 11 - 28/11/14
Last week we recorded however when we looked at the footage on the computer the quality was horrendous. We thought that the problem was something to do with the camera settings so we changed them around and hoped that this would fix the problem when we re-filmed.
When we was re-filming the shot we brought a laptop with us so we could view a shot to see if the problem had been fixed however, the video quality was still the same. We figured that the problem must have been the lack of light (since we only had a single light shining during the scenes) so we brought the artist and the light nearer to the camera and this seemed to fix the problem. One other change we made this time was instead of recording all the shots individually we just recorded the artists lip syncing the whole song from different angles. This way we could just pick and choose what shots we wanted.
Week 12 - 5/12/14
We took the footage and started to edited it. We uploaded all the footage to adobe premiere and cut all the shots where we designated a lip sync shot within our storyboard. The way we filmed it was to have the artists sing the song while we have it playing in the background, because if we did this it meant that syncing it up to the song was easier than we expected as we just matched the song audio from the footage to the song that overlays the whole music video.
Week 13 - 12/12/14
This week we started to edit the music video even further. However, when we started to match the video with the song we noticed that the artist we had chose did not suit the character/voice of the song. Even though we had re-filmed twice now we got together as a group and decided that the artists we chose was not suitable because he didn't fit the genre of the characters. During this week we also found a replacement for the artist, this artist fit the requirements better and was more enthusiastic which reflects the song.
Week 14 - 19/12/14
This week we recorded again but with our new artist. The main thing we recorded was the lip syncing so we could get a feel of how the artist we be portrayed in our music video. Filming went great apart from the beginning because it took some time for artist to learn the lyrics and get into the swing of things. The next thing on our mind was who we could get to play as the female who breaks up with the artist in the narrative.
Week 15 - 26/12/14
This week we found someone to portray our female actress. We then recorded most of the narrative so that we can add them to our music video. When we uploaded them onto the computer we noticed that some of the shot were not really how we wanted them to look like so we will have to record them again at a later date. The only things left to record was some small shots like a cake being cooked etc.
Week 16 - 03/01/15
This week was all about cutting, editing and syncing the performance shots with the song. Because we played the song while we was recording we knew exactly what part the artist was trying to sing.
During the editing process we found that syncing the video with the audio layer was a trivial task because of the way we went about it. The only problems we had was some shots didn't pick up the song that was playing in the background so when we added these shots we had to work with the movement of the mouth.
Week 17 - 10/01/15
This week we added all the narrative shots (that we had) onto the music video. This was easier to do than adding the lip sync shots since the timing didn't have to be as perfect as the lip sync shots. Since the narrative shots are all supposed to be past tense we has the idea of adding a ghosting effects to show this. However, when we added the effects we found that ghosting distorted the video so much that you couldn't see the facial expressions which is a vital aspect for the narrative shots. We have to find another way to represent the past.
Week 18 - 17/01/15
This week was the continuation of adding all the shots that we shot over the past 2 Weeks. We found that when we was matching up the shots with the timeline (meaning the shot length) the flow of the music video didn't match with the speed of the song. Most of the implications we had were to do with the narrative shots because they were just too long and didn't look or flow well with the song. My idea was to separate the narrative shots with some quick shots. My idea was to film a video of making a cake but from the main artists point of view. We could then cut this into sections and put them in between the narrative shots. This will create a faster flow because the shots will be changing faster.
Week 19 - 24/01/15
This week we took pictures for the use of the digipak and the website. We took them in different places and we used a variety of different shots e.g. Long shot, medium shot and extreme long shot. One problem I found with the pictures after will took them was the fact that the artist was wearing the same outfit through out all the pictures. One of the conventions of our songs genre (pop) was the fact that the artists wear lots or different trendy and mainstream outfits. To make sure that we meet this we will need to take more shots with the artist wearing different outfits.
Week 20 - 31/01/15
This week we started to create our digipak. We decided to use photoshop for the editing sides because photoshop is a very good piece of software when it comes to editing still images such as our digipak. I'm glad we have photoshop at our disposal because its one of the best photo editing programs that you can get. with the use of it we can use all of it tools to make a really high quality digipak.
Week 21 - 07/02/15
This week we continued working on the video because it was one of our top priorities and we wanted iron out any faults. We finally added in all the shots we had but when watching the video back we saw that the videos pace was very slow when it came to shot changes. The speed of the song was extremely fast but our video didn't really match it. We decided that we needed a more variety of shots when it came to the performance shots. There are still some gaps in our video here and there where we haven't filmed them yet.
Week 22 - 14/02/15
This week we went out and filmed more because as mentioned in the post above the pace of the song doesn't match our video. By filming more shots we will be able to flick between them at a faster rate. We filmed Two lip syncing videos of the actor singing the entire song. We filmed the actor in two different places whist wearing two different outfits so the video has more variety. We also filmed a few shots that we were missing so we could feel in the gaps e.g. the cake being blown up.
Week 23 - 21/02/15
This week we added our new lip syncing videos. Because the lip syncing was all filmed as one video we had a great idea to have an extra two video layers on the adobe premiere project that contained the new videos with the song sync to them. This way we could easily take out the slices of videos we wanted to used without having to hunt through the original footage and trying to sync them up over and over again. Looking at the video we can see that the pace has definitely changed, however we felt like the video was still missing something. Our video had a lot of performance and narrative shots but we felt there wasn't enough concept shots. As a group we thought of and idea to film some pov shots of the actor making a cake, this way throughout the video you will see a cake being made and at the end you will see the final creation shown by a slowly zooming out shot of a cake.
Week 24 - 28/02/15
This week we filmed the pov shots of the cake being made which was more time consuming than we thought it was going to be. One complication we had when we was filming was the fact that we didn't have any sort of go pro camera so we had to set the camera up on a tripod and and constantly had to detach the camera and move the tripod out of the way. The videos we filmed in my opinion were really well done an will work well in our video.
Week 25 - 07/03/15
This week we Had to re-film the cake being blown up because the original one we had wasn't very good. We added in the cake shots throughout our video so that when you are watching it a cake is being made throughout. The cake represents the relationship being built, when its being cooked its at its peak and when the cake is blown up its the destruction and end of the relationship.
Week 26 - 14/03/15
This week we think we have finally completed the video, every spot on the timeline has been filmed and the only thing we had to do is some small editing changes. One change we had to make is to cut down a few clips that were too long and therefore disrupted the pace.
Week 27 - 21/03/15
We tried to export our video this week but unfortunately the software we was using wasn't exporting it to the highest quality. We set it up to export it at 1080p but it kept coming out at 240p or lower. We must have tried around 12 different export settings before we got a half decent copy. In the end we had to settle for 480p, the video was then uploaded to youtube.
Week 28 - 28/03/15
This week we went back to our digipak using pictures that we had taken a few weeks before. using the software we used will were able to add lots of interesting affects and filters.
Week 29 - 04/04/15
This week we allocated our evaluation questions. My question was "what technology did we used?". The way I plan to present this was to gather all the different pieces of technology we used and create a stop start video by taking pictures. Every time I took a picture I will move the piece of technology slightly so that when the pictures are put together in a timeline it looks as if they are moving.
We were given the two tasks. one was to created a short copy of the music video Britney Spear's Hit Me Baby. This allowed us to experience first hand what it was going to be like when we made our actual music video. It taught me how difficult it was going to be when I try to apply lip sync to my actual video because you have to be extremely precise. The second task we were given was to write an essay to do with the changes of today's music videos compared to older one'e. The essay taught me a lot about Andrew Goodwin and his theories on music videos. It also refreshed my memory and help me expand my knowledge on the male gaze theory e.g. the male gaze theory governs three aspects, how men look at woman, how how women and look at themselves and how women look at other women.
Week 1 - 19/09/14
When I came back from the 6 weeks I was given a ticksheet of all the work that we would be doing for the whole project. This makes it extremely easy to keep track of what work needs to be done and when needs to be done by. We were told to go back and finish any work that needed to be finished. for me it was to analyse the preliminary task of the Britney spears video and upload any work that I had already finished like my essay on Andrew goodwin.
Week 2 - 26/09/14
So I could add to my research and planing I was given tasks to expand my knowledge of the music industry. One of the tasks was to choose a star and analyse them. I chose Michael Jackson and described in my prezi how he became the king of pop, where did he start and what happened to him in the end.
Week 3 - 3/10/14
Continuing with the task we were set last week. One task was to find a variety of artists websites and analyse how they work, look, if they are are good or have major faults. By choosing Artists with different genres or styles I am able to compare them and see whats different. The three i chose was frankmusik, lana del ray and Iggy Azalea. During this task i chose to used a new website to display my work which was called A-nnotate. The website i used was really useful because i was able to annotate the screenshots.
Week 4 - 10/10/14
This week we practiced at lip syncing. I did two practices. one where I actually sung/sang (Bruno Mars - The Lazy Song) and one where I just mimed (Frankmusik - Cake). During this task I found that miming looks less realistic than actually singing however, the frankmusik song is so fast that if I tried to actually sing it it would be too difficult to keep up. I put the videos together and uploaded them to my Blog.
Week 5 - 17/10/14
This week was all about replicated a digipack. We chose Gorillaz - Demon Days. The main basis of this particular digipack are 8 images (2 pictures of each of the members of Gorillaz in with different facial expressions. We used photoshop to edit the photos. Because the images are cartoons we used the program to change the images to appear less realistic by adding an overlay/filter.
Week 6 - 24/10/14
This Week we found three songs that could be used as the main focus of our music video. The three we found were Frankmusiks - cake, Plumtrees - Scott Pilgrim and you had me at hello by a day to remember, Each of them had pros and cons which were discussed in one of the posts we made. In the end we decided that the best one to choose would be Frankmusiks - cake. Since we decided on a song we found out the genre of the song and listed its conventions.
Week 7 - 31/10/14
To find out what our target audience wanted we gave out a questionnaire to numerous amounts of people and got there feedback. We then compiled all the results into a presentation to display all of our analyst. The website we used was emaze which is a really useful and professional looking presentation tool. We were able to use the software to show our finding clearly and effectively.
Week 8 - 8/11/14
We had a few ideas on what we wanted to do with the song so we stated jot all our ideas down and brain storm for a lesson or two. We then started to storyboard using the ideas we came up with. Our strategy was to listen to the song for around and ten seconds and storyboard that section.
Week 9 - 15/11/14
The continuation of storyboarding. In our story boarding so far we have both performance and narrative. The performance side comes from the lip syncing. we had an idea to keep the lip syncing all in one location so we could easily get it done in one filming session. All our lip syncing shots are in a blacked out room with a single light shining on the main artist which makes it simple but effective and powerful. The narrative side of our music video is the idea of a relationship. Throughout the song there are flash backs of the relationship, starting out really happy and slowly the flash backs show them breaking up and falling apart. since the song uses cake as a symbol throughout the whole song we have a cake in every flash back somewhere in the scene.
Week 10 - 22/11/14
Still Story boarding. We found that we are going to have to record and storyboard at the same time because time is crucial and we only have about half the song storyboarded (song is 3:55 long). This week we are going to record all the lip syncing shot. We thought that this would be the best thing to film since the location is on school grounds.
Week 11 - 28/11/14
Last week we recorded however when we looked at the footage on the computer the quality was horrendous. We thought that the problem was something to do with the camera settings so we changed them around and hoped that this would fix the problem when we re-filmed.
When we was re-filming the shot we brought a laptop with us so we could view a shot to see if the problem had been fixed however, the video quality was still the same. We figured that the problem must have been the lack of light (since we only had a single light shining during the scenes) so we brought the artist and the light nearer to the camera and this seemed to fix the problem. One other change we made this time was instead of recording all the shots individually we just recorded the artists lip syncing the whole song from different angles. This way we could just pick and choose what shots we wanted.
Week 12 - 5/12/14
We took the footage and started to edited it. We uploaded all the footage to adobe premiere and cut all the shots where we designated a lip sync shot within our storyboard. The way we filmed it was to have the artists sing the song while we have it playing in the background, because if we did this it meant that syncing it up to the song was easier than we expected as we just matched the song audio from the footage to the song that overlays the whole music video.
Week 13 - 12/12/14
This week we started to edit the music video even further. However, when we started to match the video with the song we noticed that the artist we had chose did not suit the character/voice of the song. Even though we had re-filmed twice now we got together as a group and decided that the artists we chose was not suitable because he didn't fit the genre of the characters. During this week we also found a replacement for the artist, this artist fit the requirements better and was more enthusiastic which reflects the song.
Week 14 - 19/12/14
This week we recorded again but with our new artist. The main thing we recorded was the lip syncing so we could get a feel of how the artist we be portrayed in our music video. Filming went great apart from the beginning because it took some time for artist to learn the lyrics and get into the swing of things. The next thing on our mind was who we could get to play as the female who breaks up with the artist in the narrative.
Week 15 - 26/12/14
This week we found someone to portray our female actress. We then recorded most of the narrative so that we can add them to our music video. When we uploaded them onto the computer we noticed that some of the shot were not really how we wanted them to look like so we will have to record them again at a later date. The only things left to record was some small shots like a cake being cooked etc.
Week 16 - 03/01/15
This week was all about cutting, editing and syncing the performance shots with the song. Because we played the song while we was recording we knew exactly what part the artist was trying to sing.
During the editing process we found that syncing the video with the audio layer was a trivial task because of the way we went about it. The only problems we had was some shots didn't pick up the song that was playing in the background so when we added these shots we had to work with the movement of the mouth.
Week 17 - 10/01/15
This week we added all the narrative shots (that we had) onto the music video. This was easier to do than adding the lip sync shots since the timing didn't have to be as perfect as the lip sync shots. Since the narrative shots are all supposed to be past tense we has the idea of adding a ghosting effects to show this. However, when we added the effects we found that ghosting distorted the video so much that you couldn't see the facial expressions which is a vital aspect for the narrative shots. We have to find another way to represent the past.
Week 18 - 17/01/15
This week was the continuation of adding all the shots that we shot over the past 2 Weeks. We found that when we was matching up the shots with the timeline (meaning the shot length) the flow of the music video didn't match with the speed of the song. Most of the implications we had were to do with the narrative shots because they were just too long and didn't look or flow well with the song. My idea was to separate the narrative shots with some quick shots. My idea was to film a video of making a cake but from the main artists point of view. We could then cut this into sections and put them in between the narrative shots. This will create a faster flow because the shots will be changing faster.
Week 19 - 24/01/15
This week we took pictures for the use of the digipak and the website. We took them in different places and we used a variety of different shots e.g. Long shot, medium shot and extreme long shot. One problem I found with the pictures after will took them was the fact that the artist was wearing the same outfit through out all the pictures. One of the conventions of our songs genre (pop) was the fact that the artists wear lots or different trendy and mainstream outfits. To make sure that we meet this we will need to take more shots with the artist wearing different outfits.
Week 20 - 31/01/15
This week we started to create our digipak. We decided to use photoshop for the editing sides because photoshop is a very good piece of software when it comes to editing still images such as our digipak. I'm glad we have photoshop at our disposal because its one of the best photo editing programs that you can get. with the use of it we can use all of it tools to make a really high quality digipak.
Week 21 - 07/02/15
This week we continued working on the video because it was one of our top priorities and we wanted iron out any faults. We finally added in all the shots we had but when watching the video back we saw that the videos pace was very slow when it came to shot changes. The speed of the song was extremely fast but our video didn't really match it. We decided that we needed a more variety of shots when it came to the performance shots. There are still some gaps in our video here and there where we haven't filmed them yet.
Week 22 - 14/02/15
This week we went out and filmed more because as mentioned in the post above the pace of the song doesn't match our video. By filming more shots we will be able to flick between them at a faster rate. We filmed Two lip syncing videos of the actor singing the entire song. We filmed the actor in two different places whist wearing two different outfits so the video has more variety. We also filmed a few shots that we were missing so we could feel in the gaps e.g. the cake being blown up.
Week 23 - 21/02/15
This week we added our new lip syncing videos. Because the lip syncing was all filmed as one video we had a great idea to have an extra two video layers on the adobe premiere project that contained the new videos with the song sync to them. This way we could easily take out the slices of videos we wanted to used without having to hunt through the original footage and trying to sync them up over and over again. Looking at the video we can see that the pace has definitely changed, however we felt like the video was still missing something. Our video had a lot of performance and narrative shots but we felt there wasn't enough concept shots. As a group we thought of and idea to film some pov shots of the actor making a cake, this way throughout the video you will see a cake being made and at the end you will see the final creation shown by a slowly zooming out shot of a cake.
Week 24 - 28/02/15
This week we filmed the pov shots of the cake being made which was more time consuming than we thought it was going to be. One complication we had when we was filming was the fact that we didn't have any sort of go pro camera so we had to set the camera up on a tripod and and constantly had to detach the camera and move the tripod out of the way. The videos we filmed in my opinion were really well done an will work well in our video.
Week 25 - 07/03/15
This week we Had to re-film the cake being blown up because the original one we had wasn't very good. We added in the cake shots throughout our video so that when you are watching it a cake is being made throughout. The cake represents the relationship being built, when its being cooked its at its peak and when the cake is blown up its the destruction and end of the relationship.
Week 26 - 14/03/15
This week we think we have finally completed the video, every spot on the timeline has been filmed and the only thing we had to do is some small editing changes. One change we had to make is to cut down a few clips that were too long and therefore disrupted the pace.
Week 27 - 21/03/15
We tried to export our video this week but unfortunately the software we was using wasn't exporting it to the highest quality. We set it up to export it at 1080p but it kept coming out at 240p or lower. We must have tried around 12 different export settings before we got a half decent copy. In the end we had to settle for 480p, the video was then uploaded to youtube.
Week 28 - 28/03/15
This week we went back to our digipak using pictures that we had taken a few weeks before. using the software we used will were able to add lots of interesting affects and filters.
Week 29 - 04/04/15
This week we allocated our evaluation questions. My question was "what technology did we used?". The way I plan to present this was to gather all the different pieces of technology we used and create a stop start video by taking pictures. Every time I took a picture I will move the piece of technology slightly so that when the pictures are put together in a timeline it looks as if they are moving.
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